Core Responsibilities
Develop and execute TikTok content strategies aligned with brand/project goals.
Manage the TikTok content calendar (posting schedule, trends, campaigns).
Script, storyboard, and oversee video production tailored for TikTok.
Research and leverage current TikTok trends, sounds, and hashtags.
Optimize content for virality, engagement, and follower growth.
Track analytics (views, engagement rate, conversion) and adjust strategies.
Collaborate with creative team (designers, editors, influencers).
Community management – engaging with followers, comments, duets/stitches.
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Must-Have Skills & Experience
Proven track record on TikTok:
Provide portfolio or examples of past viral/relevant campaigns.
Case studies showing measurable growth (views, followers, engagement).
Strong understanding of TikTok algorithm, For You Page mechanics, and virality triggers.
Content creation & editing skills (CapCut, Premiere, Final Cut, etc.).
Copywriting and storytelling ability for short-form video.
Knowledge of TikTok Ads Manager (if running paid campaigns).
Familiarity with influencer marketing and TikTok collaborations.
Data-driven mindset: interpreting TikTok Analytics and adjusting strategies.
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Tools & Platforms
TikTok Analytics + Ads Manager.
Video editing tools (CapCut, Adobe Premiere, After Effects, etc.).
Social media scheduling & monitoring tools (Later, Hootsuite, or TikTok-native tools).
Google Analytics / UTM tracking (for conversion campaigns).
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Soft Skills
Creative and trend-savvy mindset.
Quick execution (speed matters in TikTok trends).
Strong project management and communication.
Ability to work independently but also coordinate across teams.
Passion for short-form video and staying ahead of platform changes.
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Preferred (Nice-to-Haves)
Experience managing multiple TikTok accounts/projects.
Connections with TikTok influencers/creators.
Cross-platform experience (Instagram Reels, YouTube Shorts).
Understanding of SEO for TikTok (keywords, captions, hashtags).
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