TikTok Shop Manager/ Affiliate Marketing

We are looking for an experienced TikTok Shop Manager to launch, grow, and manage our TikTok Shop. This role is responsible for driving sales through content, affiliate partnerships, creator outreach, and paid campaigns. The ideal candidate understands the TikTok ecosystem and has a proven track record of growing brands through engaging video content and influencer marketing.

This is a hands-on role requiring strong organization, creativity, and data-driven decision-making.

Key Responsibilities

Set up and optimize TikTok Shop listings
Manage product catalogs, pricing, promotions, and inventory
Monitor daily shop performance and sales metrics
Optimize product pages for higher conversion rates
Affiliate Management
Recruit and onboard TikTok Shop affiliates
Build relationships with creators and influencers
Negotiate affiliate commissions and paid collaborations
Track affiliate performance and ROI
Maintain ongoing communication with top-performing creators
Content & Video Production
Plan and manage a content calendar
Create engaging TikTok videos that showcase products
Coordinate product demonstrations, tutorials, testimonials, and trend-based content
Write compelling captions and calls to action
Develop and execute product launch campaigns
Coordinate seasonal promotions and special offers
Manage TikTok Shop affiliate campaigns
Assist with TikTok Spark Ads and paid advertising strategies
Analyze campaign performance and recommend improvements
Analytics & Reporting


Monitor KPIs including:

Sales
Conversion rate
Affiliate performance
Video views
Engagement
Return on Ad Spend (ROAS)
Prepare weekly performance reports with actionable recommendations


Qualifications

2+ years of experience managing TikTok accounts or TikTok Shops
Experience recruiting and managing influencers or affiliate creators
Strong understanding of TikTok Shop and Creator Marketplace
Excellent video editing skills (CapCut, Adobe Premiere Pro, or similar)
Experience creating viral short-form video content
Knowledge of TikTok trends and algorithm best practices
Strong communication and project management skills
Ability to work independently and meet deadlines
Preferred Qualifications
Experience launching consumer products
Experience with Shopify integration
Familiarity with Amazon or eCommerce marketplaces
Experience running TikTok Ads and Spark Ads
Background in beauty, home, lifestyle, consumer goods, or viral products
Success Metrics
Success in this role will be measured by:
Growth in TikTok Shop revenue
Number of active affiliate creators
Creator-generated content produced each month
Viral content performance
Conversion rate improvements
Return on marketing investment

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