Budget: £500 (Fixed)
Platform: WordPress (PHP-powered)
Project Type: Improve, Fix & Elevate (Not a Rebuild)
About Penificent
Penificent is a UK-based comic company and social enterprise. We use comic books, storytelling, and workshops to tackle real-world issues including knife crime, mental health, and financial literacy , working directly with young people, schools, councils, and community organisations.
We are often described as a “UK Marvel with a social mission.”
Our website needs to reflect that identity clearly.
The Creative Vision
This project is about fusing two worlds into one coherent digital experience:
1️⃣ Comic Book Energy (Marvel-Inspired)
We sell comics — the site must feel like a comic universe, not a charity website.
Inspired by Marvel Comics, we want:
Bold, confident layouts with clear visual hierarchy
Sections that feel like comic panels, not standard web blocks
Strong, readable, action-led typography
“Shop” and “Latest Comics” styled like an interactive comic shelf
Comic-style call-to-actions that feel purposeful, not gimmicky
This is about storytelling, momentum, and identity.
2️⃣ Community & Social Impact Energy (Trash Gxng-Inspired)
Penificent is community-led and youth-facing. Real people. Real stories. Real impact.
Inspired by Trash Gxng, we want:
Raw, authentic visuals (no stock photography)
Short looping videos (6–10 seconds) showing workshops and engagement
A strong sense of movement and culture
Community proof front and centre
Partnerships shown in a dynamic, gritty layout, not a static logo strip
This side of the site should feel alive, current, and culturally aware.
The Fusion
The final result should feel like:
A UK comic company with Marvel-level storytelling, powered by real community impact.
Not corporate.
Not charity-first.
Not American.
But:
Story-first
Youth-first
Culture-led
Impact-driven
A visitor should instantly understand:
We sell comics
We do serious social impact work
We are rooted in real communities
This is lived experience turned into narrative power
Technical Priorities (Must-Fix)
This is a key part of the role.
🔧 Header / Menu Bug
The main navigation is currently broken
Appears as a black box, disappears on scroll, or drops to the bottom
Likely a PHP / CSS / z-index conflict
Needs a clean, permanent fix
📱 Mobile Optimisation
Design & Experience Enhancements
Introduce motion subtly (video loops, animated counters)
Create a “Wall of Impact” using images and short videos
Use halftone / dot textures and comic borders sparingly but intentionally
Display impact clearly (workshops delivered, young people engaged, communities reached)
Elevate the site visually without changing the core template
Platform & Constraints (Important)
Platform: WordPress (PHP-powered)
Template: Must remain intact
Approach: Improve and enhance, not rebuild
Outcome: Easy for our team to manage without ongoing developer reliance
Budget & Scope
Added Value (Beyond Payment)
As a mission-driven organisation, we offer:
“Designed by” credit in the website footer
Feature in our newsletter and social media
A written testimonial for your portfolio
The chance to contribute to work tackling knife crime and mental health through storytelling
Style References
Comic Energy: marvel.com/comics
Community Energy: trashgxng.co.uk
Current Site: penificent.com
Who This Is For
This role is ideal for a designer who:
Understands culture as well as code
Respects existing systems
Can elevate a brand without rebuilding it
Wants meaningful, visible work alongside commercial projects
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