Website Overhaul for Technical Brand

Our firm specializes in industrial and institutional 3D digitization workflows, with a focus on structured scan-to-CAD implementations. The current site communicates capability but lacks the executive presence and authority expected by enterprise buyers. We need it elevated to reflect a corporate, production-grade brand.

This is not a cosmetic redesign. This is a positioning-driven transformation.

Project Objectives
Elevate the brand to feel corporate and authoritative
Clarify positioning around production-grade scan-to-CAD workflows
Strengthen messaging for industrial and institutional buyers
Improve credibility, proof, and authority signals
Refine structure and user flow
Implement on-page SEO improvements
Execute all changes directly in Squarespace

Scope of Work
Conduct a full strategic website audit
Develop a clear positioning framework
Rewrite homepage and core service pages
Improve messaging architecture and hierarchy
Strengthen calls to action and conversion flow
Optimize titles, meta descriptions, headers, and internal linking
Implement approved changes inside Squarespace
This is a hands-on execution role. You must be comfortable working directly within Squarespace.
What We Are Not Looking For
Template-only designers
Pure graphic designers
Backlink-only SEO providers
Agencies that outsource strategy
Developers without strategic positioning experience

Ideal Candidate
Proven experience repositioning B2B or technical consulting brands
Strong understanding of industrial or engineering audiences
Portfolio showing before and after strategic improvements
Ability to think at both strategic and execution levels

Timeline
30 days from project start.

To Apply
Please include:
Examples of B2B or industrial websites you have strategically repositioned
Your approach to corporate positioning for technical brands
What you would evaluate first in a strategic audit
Confirmation that you can execute directly inside Squarespace

We are looking for a strategist who can transform a capable consultancy website into a credible market authority platform.
 ... Show more