Leading your website visitors to the Thank You page is what Conversion Optimization is about. I find and remove the barriers and friction points between when visitors find your site and either give up or reach your thank you message. Simple things like changing a button color or increasing the size of your headline can help, but they often bring small gains. Increasing your conversion rate in significant amounts through optimization means taking a scientific and research based approach to helping your visitors accomplish their goals. Determining the correct success metrics is the first step in making sure we are on the right path for increasing your conversion rate. This process begins with discovering your customer’s goals and tracking their success rate in achieving those goals. Why Analyze? Optimizing your conversion rate creates a compounding increase on the percentage of visitors deciding to trade their money for your solution. Getting a 5% lift in conversions from a single test gives you that same 5% for several months to come. Personally I’m disappointed if all I am able to achieve is a 5% lift for the month. An e-commerce client saw a 33% lift in revenue from a new navigation structured around the customer’s device type instead of the clients product collections. A test that took 12 days to run grew revenue by 33%! How does it work? In order to see consistent and sustainable gains in your conversions testing for a minimum of six months is recommended. The first three months gives us enough time to really learn about your visitors, who they are, what they need from your business, and how we can best provide it. Six months allows for a culture of testing to really bloom, to dial in the messaging and the flow from one page to the next. Sure, the first few tests we conduct will see some terrific boosts, but those are the low hanging fruit: -Friction points we find in your use