Retail Account development activities are focused on companies who are prepared to target their Products for distribution to retailer accounts and scalable to each clients capabilities and strategy. Retail Account Development may encompasses one or more of the following activities, based on each clients needs: 1) Development of a Go-to-market strategy 2) Establishment of a channel Price-model strategy - MSRP, MAP/SRP, Invoice Price 3) Establishment of a Brand-building strategy 4) Retailer requirement profiles - Company Vendor Agreement terms, Department program terms; Hi/Lo margin requirements, coop, mdf, other marketing or vendor requirements 5) Retail engagement; Buyer contact, meeting, buying cycle timeframe and requirements 6) Assortment/Product placement - Annual, seasonal, or opportunity placement 7) Account Management functions with product placement