A well-rounded and articulate techno-functional professional having an eclectic blend of Management Consulting, Business Analysis and Application development experience spanning across diverse domains such as Digital Analytics, Conversion Optimization, Digital Marketing, Reporting, Tag Management, Audience Segmentation Currently working as Solution Architect, Wunderman and Ex-EY's Business Advisory - Digital Transformation primarily responsible for managing engagements with leading clients in Web Analytics, Audience Segmentation and Conversion Rate Optimization projects