I have been working in SEO since 2002. I specialise in: • Ecommerce SEO optimisation During my career I executed several full website migrations. The most recent one following the take over from Toys R Us in Central Europe. • Full website redirections I optimise all systems post go live and achieved a non-disruptive, seamless transition.I work closely with developers on SEO optimisation projects like: • 404 management I design and implement SEO content strategies to outrank direct competition for major keywords. • On-page optimisation I have advanced working knowledge of Google Analytics, Google Tag Manger, Search Console, Data Studio, Google Ads, Facebook Ad Manager, Semrush, Majestic SEO, Screaming Frog.