All the expertise in a particular product or any advertising or sales initiative is totally client sided. The best design is the most effective visual communication of that client expertise.
The best design can only be accomplished after the patient accumulation of all the facts and as through an understanding of the client's expertise as possible before any creative efforts have begun.
Only in this manner can the design accurately transforms the clients strengths and abilities into the chosen media visualization.A portfolio can be viewed at http://kendall4.com/graphics
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