Aoife is an Irish designer and letterer originally from Dublin. Graduating with distinction in 2010 from the Master's program in Typeface Design at the University of Reading, UK, she hopped over the pond to live in Brooklyn, NY and work as a typeface designer for the Hoefler & Frere-Jones type foundry. Her custom lettering, logo and typeface design work has been featured in Communication Arts' Typography Annual, Page magazine (Typoszene Irland 04/2011), and the blogs: Type Everything, From Up North, The case and point, We love typography, and Lettercult's best of 2010/11. I am passionate about the role of design in society as an inclusive and democratic force for change. I love making things, and am happiest when productive. I relish the challenge of making complex information palatable and understandable, logos succinct and representative, and identities that are coherent, consistent and adaptable. I am interested in the underlying concepts of design as a practice, I aim to b