I think my most challenging project to date was to update an existing advertising guide which included previously approved ad layouts for the salesforce to use for themselves. I was to update this guide to an electronic form so instead of having a printed book with camera-ready art and accompanying CD-Rom to take to be printed, I was to make it only a CD-Rom which contained non-changeable electronic files but would still be useable for the sale people to input their personal contact information such as names, phone numbers and/or web addresses. It took some time but we were able to produce it for much less than it cost to produce both a printed guide and disk and it worked just as well. With several years of experience in both design and production, this creative seeks new frontiers. With experience in corporate branding, designing corporate collateral, marketing materials as well as complex product packaging, little surprises him. Whether playing art director, handling design