I have been in the market research industry for the past six years. My expertise is a combination of data mining & analysis and report writing. I work closely with brand managers, advertisers, media executives, etc. as a Consumer Insights specialist, pointing them into the right direction for the growth of their businesses. Some of the noteworthy projects that I managed include Copy-testing (pre-testing of TV Commercials before launch), New Car Buyer studies and various Usage, Attitude, Image researches for a number of consumer products. On the side, I am a freelance report writer, simultaneous translator, transcriber, a photographer and a frustrated boxer. =)