Highlights:•Volunteer Social Media Management and Digital Direct Marketing for the Young Latino Professionals of GKC since 2009•Volunteer Social Media Management and Digital Direct Marketing for the Johnson County NAACP Branch and the State of Kansas NAACP since 2010.•Social Shadow has increased the audience/ fans of these two sites ever since their inception and participation into digital. Shannon T Fields / Social Shadow Consulting Group creates impressive internet strategies to assist small to midsize businesses with assistance in increasing customer engagement and revenue for their organizations. The customers that we attract would be individual entities, small organizations / associations that do not have the time or talent to focus on digital engagement which can increase revenue and increase repetitive customers.