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Advertising Concepts

Agency Experience: 30+ years of experience in major advertising agencies: Leo Burnett/Chicago, D'Arcy, Campbell Ewald; General Motors R*Works Client Experience: Chevrolet Motor Division, Chevy Dealer Marketing Groups, General Motors, Allstate Insurance, Keebler Company, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Glad Products, American Bankers Assocaition, 3M Company, Academy of General Dentistry Marketing Experience: brand building, grow existing brands; market development; strategic regional marketing; new product development and introduction, test marketing; multicultural marketing; international; mature market; event marketing & sponsorships; sales promotion; publicity, market research Media Experience: television (network, spot, cable), radio (network, spot), newspapers, consumer magazines, business publications, out of home, internet, non traditional media.

About

$150/hr Ongoing

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Agency Experience: 30+ years of experience in major advertising agencies: Leo Burnett/Chicago, D'Arcy, Campbell Ewald; General Motors R*Works Client Experience: Chevrolet Motor Division, Chevy Dealer Marketing Groups, General Motors, Allstate Insurance, Keebler Company, Green Giant, H.J. Heinz, Kentucky Fried Chicken, Glad Products, American Bankers Assocaition, 3M Company, Academy of General Dentistry Marketing Experience: brand building, grow existing brands; market development; strategic regional marketing; new product development and introduction, test marketing; multicultural marketing; international; mature market; event marketing & sponsorships; sales promotion; publicity, market research Media Experience: television (network, spot, cable), radio (network, spot), newspapers, consumer magazines, business publications, out of home, internet, non traditional media.

Skills & Expertise

AdvertisingCopy TestingInternationalInternet MarketingMarket ResearchMarketingMarketing CommunicationsMedia BuyingMulticultural MarketingProduct DevelopmentRadioResearchSalesSales PromotionStrategic PlanningTelevisionTestTest MarketingTestingTraining

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