Responsible for creation and execution management of all marketing initiatives to promote expansion of pipeline and revenue streams for business development, product growth and sales.
• Developed and launched robust marketing strategy to include budget management, public relations, print and online advertising, recurring marketing campaigns and new product launches.
• Established solid and productive relationships with industry media publication editorial staff resulting in expanded coverage of product launches, significant wins, and corporate branding.
• Developed partnerships with industry associations resulting in expanded roles for conferences, thought leadership opportunities and generating a solid reputation for subject matter expertise.
• Developed strategies to penetrate vertical government and commercial industry markets, including navigating the federal grant process and penetration strategies for DHS and DoD funded airport, port, border and military
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