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Advertising Management

For more than 20 years, Stephen Wayhart has built a solid reputation as a strategic marketing campaign maker from his Ad Agency days with General Motors' Cadillac and Oldsmobile Dealer Marketing Groups to McDonald's Corporation to helping launch Sprint PCS. As principal of BrandMill, he has consulted with MARC USA, Allegheny Energy, EDMC, Ford Motor Company, Kennywood Entertainment, Vocelli Pizza, Sprint PCS and True Value Hardware. Key achievements include; creating the initial marketing plan for "The Club"; leading McDonald's most successful public relations event, "Big Mac's 25th Anniversary"; launching Baja Fresh Mexican Grill in Pennsylvania and "In the Locker Room with Tunch and Wolf" on FOX Sports Radio 970AM. Stephen serves on several boards such as the American Marketing Association - Pittsburgh Chapter, and the American Cancer Society of western Pennsylvania. He received his BBA in Marketing from Kent State University and earned his MBA in Marketing and Management fro

Skills & Expertise

Crisis ManagementFundraisingInteractive MarketingManagementMarketingMedia RelationsRadioResearchSalesSales PromotionSports

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