Introducing a new concept or effectively responding to targeted audiences during the glare of the white hot spotlight can be a particularly daunting task even under the most benign of circumstances. Those executives and spokespeople who say the wrong phrase, appear to be insensitive, or even worse – just ignore the crisis moment – never recover in today’s technologically wired world. At theknicholsgroupe LLC, we specialize in working one-on-one with individuals and organizations to develop strategic marketing and public relations plans. Resourceful. Creative. Organized. We take a coordinated approach to analyze the issue, understand the client’s business goals and develop a marketing and/or public relations plan that responds to the communication challenge. theknicholsgroupe LLC also supports external and internal communications staffs interested in outsourcing to a dedicated contractor. http://www.theknicholsgroupellc.com http://www.linkedin.com/in/kimberlyanic