Provides various reports on daily basis Ex: ? Product Reports – Sales reports, active/inactive product reports, churn reports, products renewal reports, new release TAT and impact reports, Metrics reports,Budget v/s Actual report, Stock reports ? Process Reports – Agent’s daily reports, TAT reports, Productivity reports, SLA reports, Utilization reports, Efficiency reports, Project reports, Ad-hoc reports, Performance and AHT reports,Incentive reports, Attendance report, Expense reports, Samples report Effort v/s Outcome report, Performance Reports, Call rate reports, KPI reports