Marketing & Analytics professional with more than 6.5 years of experience in driving data-backed decision making for Marketing Operations, Marketing Research and Digital Marketing domains. Technical Expertise: • Clickstream Analytics tools like Adobe SiteCatalyst / Insights / Discover • Strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau. • Adobe Insight, Site Catalyst • Adobe DTM and Google Tag Manager • Managing Digital Marketing Programs for both B2C & B2B Environments: Planning, Running Campaigns & Setting up Measurement/Metrics - Reporting, KPI dashboards, ad hoc deep dives. • Industry Expertise- Health, Hospitality, Events, Recruitment & Pharma