Evaluate the effectiveness of current data analytics reports and dashboards. Reshape them to support business decisions and demonstrate marketing and public relations value to senior executives. Learn how analysis can reduce costs and improve results. Data-driven organizations are few and far between. Many organizations pay for expensive tools and canned, inconsistent reports that are untouched, some even pay for multiple reports to answer the same questions. Data-driven organizations rely on analysis to guide decisions. This analysis is performed in alignment with business goals and is rooted in reliable, relevant data. Reports should be recalibrated often to ensure continued value. Address these issues and drives these types of results through: - Analytics Discovery: In-depth assessment of client’s current public relations and marketing analytics strategy, tools, process and deliverables - Business Discovery: Information gathering on business goals as they align with marketing mix goals as well as market position and messaging - Data Management and Reporting: Develop a framework to report and merchandise results companywide and ensure real-time answers as needed, including tools recommendations - Deliverable Execution: Oversight of process and deliverable implementation