Make it easy for your reader to be drawn in. A large opening paragraph at the start of an article is a huge barrier to entry. Your reader has to wade through a large wall of text before determining if the article is really interesting and worth reading. This requires a large expenditure of effort. Most people won’t bother. Short paragraphs, on the other hand, are tantalizing. They’re easy. They feel like an accomplishment. You always want to read just one more — your eye gets drawn down the page. So break your text up. Keep your reader chasing the words from paragraph to paragraph. Pace them. Give them space between ideas.