Navy seals use a two shot strategy to take out a target - one shot to the heart and the other to the head. While this may sound gruesome to most of us this technique certainly has merit when it comes to turning out a readable copy. A writer must understand his audience and write in a manner that tugs at the heartstrings and appealing to the logic as well. Now that is a killer shot if ever there was one. Most content mills have little control over the quality of the output. It is all about getting the work done as quickly as possible, who cares about quality when the dollars keep rolling in. Getting these content mills to take ownership of their work is impossible. I take ownership of my work. My aim is to provide the best write up possible, and dare I say, I am very passionate about my work. Are you sure, you will get this kind of customized service from any of content mills. Your work will be just an assignment. Most probably a junior writer will be asked to handle the project. T