Inception to launch, developed a web site dealing with grief within two months. Responsibilities included information architecture, content writing and editing, project management, design strategy, online outreach, and ongoing editorial consultation. In first six weeks, site received over 75,000 page views and comprised one-third of site’s online discussions. Created identity campaign for non-profit insuring consistency from online to letterhead -- this coordination and focus showed in first year of role, donations increased 50% and highest amount in the past five years.