Rad Dewey is a web producer/editor/writer who drives increases in readership and engagement. He is skilled at recruiting and managing content providers and developing content partnerships with independent publishers. Rad built an editorial channel from scratch for Yahoo! that last year converted 35 million referrals into subscribers who contributed more than $6 million in incremental revenue to the business unit. Year over year (2007 vs. 2006), the editorial site increased page views by more than 360% and unique visitors by more than 500%. In addition, He writes Web content, direct response copy, and marketing communications materials that engages readers and draws them into a purchase funnel. Rad has also written online daily newsletters for millions of subscribers, written the daily front door for a web portal, and user interaction copy that carries people through various transactional processes within a website.
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