EXPERTISE * Concepting - Positioning - Branding - Copywriting - Marcom - Production * Technology - Finance - B2B - B2C - Print - Online SKILLS & STRENGTHS * Advertising: concepting, copywriting (headlines, taglines, short/long body copy, advertorials) * Marketing Communications: branding, naming, positioning, messaging; marketing & sales collateral; brochures, banners, press releases, datasheets, newsletters, technical and marketing white papers; landing pages; web site architecture and content * Public Relations: corporate communications, reputation management, crisis communications, campaign management, executive media training * Strong international experience in Japan and Europe EXPERTISE: INTEGRATED COMMUNICATIONS WRITER/COPY DIRECTOR - Strategy • Concepting • Positioning • Creative • Events - Editorial • Marcom • Public Relations • Copywriting • Publishing • Production - B2B • B2C • Non-profit •