A web designer is someone who is both creative and technically inclined, and uses both these attributes to build or redesign websites. The web designer has the ability to understand what is needed to make a website functional and easy to use, but at the same time make it aesthetically appealing to the user. Web design is a relatively new industry, having been created with the advent of the internet, and is gaining popularity in particular over the last ten years, as digital media has become a major part of many people's lives. Most people rely on the web for their communications, information, shopping, social life and more. The demand for web designers has been growing rapidly and the industry is currently considered a good one with relation to job prospects and future growth.