Advantages of WordPress Theme Customization Services Let’s first understand what the custom WordPress theme development is all about. Using the WP themes web development features that we offer, you can get a unique website built for an entirely costumed use for your company. You can add or modify WordPress development features as per your needs; this is different from those of the inbuilt themes available for worldwide users. WordPress theme customization services give users the absolute control on their websites, which ultimately means you can provide your products and services to your customers the way you want it. WP theme development is completely SEO friendly. It allows easy on-page and off page optimization. This will help your business rank higher in the global online market.