Paras is the co-founder of Supremito, a B2B lead generation and cold outbound outreach agency helping SaaS and B2B companies build predictable sales pipeline through targeted, research-backed campaigns. His focus areas are campaign strategy, offer design, and client outreach planning — the parts of the process that determine whether a campaign earns replies or gets ignored.
He works alongside Rajat on lead sourcing, sequence structuring, and testing outreach approaches that prioritize relevance over volume. Rather than relying on generic templates or unproven performance claims, Paras helped shape Supremito's current approach around risk-reversal offers — structuring engagements so the client only pays for results, which removes the trust barrier that new agencies typically face with cold prospects.
On the strategy side, he's involved in structuring multi-step outreach sequences, defining what makes an opener genuinely relevant versus superficially personalized, and reviewing campaign performance to decide what to test next. He also plays a role in client-facing planning — scoping what a campaign should look like for a given business, and setting expectations around what pay-per-result engagements actually involve.
Before co-founding Supremito, Paras spent over three years as an EDI Implementation Consultant in healthcare IT, building HIPAA-compliant data workflows for major US health plans. That background shows up in how he approaches outbound work now: a preference for defined processes, attention to data accuracy, and comfort working through technical infrastructure (like sender domain setup and deliverability configuration) rather than treating it as someone else's problem.
He's hands-on rather than purely strategic — involved in the research that goes into personalizing outreach, the testing that refines what's working, and the client conversations that turn a campaign into a working engagement. For businesses considering Supremito, Paras represents the strategy and client-planning side of a two-person team that also handles the technical execution in-house.