Not only can I help you generate quality leads, but I can also help you improve the percentage of leads that convert into clients. It starts with developing a thorough understanding the personas and needs of your target market segments. And then studying the pros and cons of how competitors position their products/services to appeal to those personas and needs. I have found that this approach produces the most compelling value propositions that outflank competitors to win clicks and phone calls. How can your product or service satisfy needs better than competitive alternatives? How can your brand resonate with audience personas better than competitive brands? And then what product, service, branding, value proposition, and website content changes need to be made to improve competitive positioning? Once you are positioned to hit target segment hot buttons, you then need to identify how to reach each segment with your messaging and calls to action. On the B2B side, where do they look for information on how to solve business issues? What trade shows do they frequent? What trade associations do they use for finding content or vendors? How can past and present clients be leveraged for referrals? For both B2B and B2C, which publications or influencers do they rely on? Which social media channels do they use? What keywords do they use in online search? Is it worthwhile to mine current email lists or acquire new lists? What about TV, radio, print ads? After you have identified the best channels to reach your target segments with your compelling messages, it's time to spend the time and budget on testing and measuring the lead generation results. There are even ways to do some testing with little or no budget. But the ROI should not be based only on incremental website traffic or phone calls. It should be based on how efficiently those leads are converted into documented prospects and then converted into paying customers. To produce maximum conversion rates, the first task is to ensure your landing page has the right mix of compelling value proposition content, videos, infographics, and calls to action that generate either a purchase, phone call, online chat, or online inquiry form submission. The second task involves capturing inquiries in a user-friendly yet robust CRM platform like HubSpot. And then equipping your sales or customer service teams with the right "talking points" to use in phone calls, chats, or emails. Once the messaging, channels and landing pages are tested, budgets can be allocated to the best performing combinations. And content generation plans and calendars can be developed. I can fulfill any or all of the above steps to maximize the results of your lead generation efforts. My rates may not be cheap, but you will be getting the services of an MBA from a top 10 school who offers a wealth of experience that will produce higher quality results in much less time.