I've spent the past 7 years in the software industry as a marketing leader, and I've always had a passion for content creation. During that time, I've spent countless hours writing marketing and sales content of a complex and highly technical nature targeted towards non-technical audiences. As an editor, I've always found my writers had the biggest challenges with two specific topics. The first is writing meaningful copy that can effectively communicate a value proposition that addresses key business challenges. The second is translating complex, technology-related concepts into easy-to-understand content that doesn't lose the key message/value proposition in the process. I write because I have a passion for it. I have a professional, yet approachable writing style and I take pride in effectively communicating concepts that resonate with my target audience. I look forward to discussing how I can help you with your content needs!