A tailored strategy is to attract an audience and customer base by communicating through social media platforms and online content. Building a concise online presence allowing them to engage and interact with their audience which is essential in todays digital world. A strategy incorporates a businesses products / services alongside its marketing goals.The second stage is to identify a target audience and their requirements. The two elements are aligned together to build a detailed strategy of how to position yourself online. This is through social media platforms, video content, newsletters, blogs and website content.