• Result-oriented Business Intelligence Developer and Digital Marketing - Web Analyst with nearing 12 years of professional experience in the field of Online Digital analytics and conversion optimization. • Experience in Development Support Solutions for Business Objects XI 3.1, Central Configuration Manager (CCM), Central Management Console (CMC), Xcelsius, Query as a Web Service (QaaWS), Live Office, Crystal Reports. • Automating management dashboards using Microsoft Business Intelligence tools (SSIS, SSRS & SSAS) and extracting data using API calls in different tools used. Experience in creating multiple reports (SSRS) in Drill mode using tables, cross tables and charts. • Thorough understanding of Internet Marketing Business, Search Engine Marketing (PPC, CPA, CPC), Email-Marketing, Search Analytics, Web Analytics, Ad Campaigns, Banner Ads, Targeting Audience, SEO, Social Media, Behavioral Analytics of Content and Commerce Sites, pay-for-content model (subscriptions, e-books, training courses) and Affiliate Advertising. • In-depth experience in Web Analytics tools like Google Analytics, Omniture (Site Catalyst, Discover, Report Builder, Excel Client, Test & Target), ComScore, DART, Double-Click, Media Metrics, Google Ad words and Affiliates like Commission Junction, Price Grabber, eBay, Amazon, NexTag, Linkshare, Google Affiliates, ShareASale, Pepper Jam, Adorama, Email Marketing (Yes Mail, Lyris) etc. • Experience in Database Design & Development with SQL Server 2000/2005/2008 systems in OLTP and OLAP environment.