Blog articles are top-of-funnel assets intended to capture web traffic, define your brand and address customer pain points. Think of it this way: Your prospects have questions, so your blogs should answer them.

A strong blog management and distribution strategy is the entry point to your sales funnel. That’s why our creation process maps every asset to your commercial goals.

There’s a dollar amount attached to every blog post, and we aim to prove it.

Before we put pen to paper, we get to know the industry, the trends, the topics, the keywords, the audiences, the angles, the experts and the perspectives. Our content writers utilize SEMrush, BuzzSumo, Moz, Google Analytics, MarketMuse and other SEO tools to lay the foundation for their content. 

Blogs are an important part of a company’s content strategy, as they can communicate the features and benefits of a product or service. When this is done effectively, blogs can influence audience members during their buying journey in a way that leads them to make a purchase.

While there is no standard length for blog posts, a popular length is between 900 and 1,100 words. While articles are often longer, blog posts typically convey personal opinions and perspectives in a way that is brief and to the point. 

Owning and producing relevant, high quality blog content on your website will help your audience humanize and visualize your brand, which is immensely important in today’s marketplace, as exemplified by companies such as Nike, Apple, Adidas, Red Bull, and countless others business juggernauts. 

Companies with more than 51 blog articles experience a 77% lift in median monthly leads. This is because the more content people have to look over and familiarize themselves with, the more likely they are to enjoy their first visit, return at a later date, and ultimately buy, buy, buy. Having a strong backlog of well-produced, well-thought out, and properly optimized blog posts will solidify you and your company as experts in the field. Also, sites with regularly updated content get higher placement in the search engine. 

82% of consumers enjoy reading relevant content from company blogs because it gives them an opportunity to get to know who exactly they’re buying from. Brand identity is important, especially for new companies, and having exciting content of your own will help you develop that identity. 

61% of consumers have made a purchase decision because of a blog post. Whether they’re buying a blender, an RV, or signing up for cooking classes, people are out there reading reviews and brushing up on all the different options available to satisfy their wants, needs, and desires. By having a solid library of blog posts and other material for people to read over, either about your industry or the products you offer, what you’re able to cultivate is an environment for them to not only exist in but also return to.