Graphic designers create visual communications to convey messages in an effective and aesthetically pleasing manner. This incorporates several tasks and responsibilities. Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials. Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, InDesign, and more—is the standard in the industry and most employers expect designers to be proficient with its programs. Meet with clients to gain an understanding of what they want their proposed communications to look like. Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications.