Revamp and position your brand For the last four years, I have been advising law firms and not-for-profit firms in revamping their brands. My engagement begins with research on the current state of affairs in both the firms and the specific niche they operate in. I have developed work-plans for the progress to create new messaging, audience targeting, various organization-wide templates and implemented consistent brand design of their various communication channels. It’s a labor of love, seeing staff engage in the development of brands and appreciating the outcome of the brand development exercise.