FMCG Research Consultation: • Designed & conducted exploratory research for Fromageries Bel, for several global cheese brands and presented recommendations on packaging innovations and promotion strategy development • Conducted qualitative research for Dove and Pond’s to understand consumer attitudes towards beauty and assisted the brand team in identifying key brand insights, refining concepts and communications testing • Designed & conducted qualitative research for Azzaro luxury fragrances to understand triggers and barriers driving purchase of fragrances and made strategic recommendations for a new product launch in the region Brand Strategy Consultation: • Conducted exploratory qualitative research to analyze consumer drivers in the lifestyle finance space in the region and developed innovative product concepts for a global mobile service provider, SingTel • Conducted research on snacking trends on-the-go for Nestle to develop innovati