Defining your Brand Positioning and formulating your Brand Promises is the cornerstone of having an aligned brand image in the market. Your brand positioning establishes how you will differentiate yourself in your customer's minds and your brand promises describe the unique experience you want to offer them. When your Brand Positioning and Promises are clear, they represent a guiding objective for all your content marketing efforts and give you a tangible measure for success.

1. Interview Stakeholders

We interview key stakeholders and compile an independent analysis of your brand culture and values.

2. Competitive Analysis

Our competitive analysis exctracts the brand positioning and promises of your competitors and highlights how you can differentiate your brand.

3. Brand Positioning and Promises Workshop

In this workshop, we work through the interview and competitive analysis results with your team and review a first selection of brand positioning statements and promises.

4. Brand Positioning and Promises Guide

Your Brand Positioning and Promises are written up and reviewed by our team of content strategists and editors. OTM provides you with a comprehensive guide on how to use your new positioning and promises to full effect.