Clarify your brand purpose, define your story, and build a brand that stands for something!
This service helps you uncover the essence of your brand and translate it into a clear, compelling narrative that connects with your audience and drives meaningful growth.
Through a discovery session, we’ll refine what makes your brand unique, define how you should sound and appear in the market, and create a practical framework you can apply across all communication channels.
What This Includes
1. Discovery & Exploration Workshop (90 minutes): A guided strategy session designed to surface insights and uncover your authentic brand identity. We’ll explore:
- What your organisation stands for and why it exists
- Your long-term vision and short-term goals
- Your audience’s motivations, pain points, and values
- Competitors, market trends, and differentiation
- The perception gap: how you’re seen vs. how you want to be seen
- What tone and personality best express your purpose
(You’ll receive the question guide in advance so you can prepare with your team.)
2. Brand Strategy Workbook & Positioning Document: Following the session, I’ll translate our findings into a clear, actionable brand foundation that will serve as your reference point for all future marketing, sales, and communications. Your customised workbook will include:
- Brand Positioning Statement: your essence captured in one line
- Elevator Pitch: short and long versions
- Key Taglines & Messaging Hooks
- Core Value Proposition: what you offer and why it matters
- Audience Persona Summary: who to target and how to speak to them
- Tone of Voice Guidelines: personality traits, dos & don’ts, language style
- Brand Pillars & Narrative Themes: the backbone of your storytelling
- Call-to-Action Framework: how to inspire engagement and conversion
3. Feedback & Refinement Round: You’ll have the chance to review and share feedback on the workbook. We’ll refine your narrative together to ensure it feels authentic, practical, and fully aligned with your mission and business goals.
Final Deliverables:
1× Recorded Workshop
1× Custom Brand Positioning & Narrative Workbook
1× Follow-up Session (30 min) to walk through the outcomes