As a channel agnostic Strategy Director, I have a passion for problem solving and multidisciplinary creative development. I believe that through great strategy and creativity, brands have the power to influence, shape, and change behaviour, making a real contribution to local communities and the global conversation. As a trained copywriter words are my weapon of choice and my superpower the ability to tell stories that result in business-changing creative solutions. 

As a freelance consultant I have worked with agencies, c-suite clients and entrepreneurs to solve commercial problems – developing positioning/purpose, identifying opportunities and deploying assets to make sustainable and emotional connections with people. I have worked across category (FMCG, beauty, alcohol, wellbeing, fashion, fintech and automotive), revitalising old brands and bringing new products to market.