Corporate identity is more than just a logo applied to promotional materials, it is the way you use colors, shapes and elements from your brand to make your company instantly recognizable. Identity design is based around visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity determine how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts and measurements. A logo is the corporate identity and brand combined into one identifiable mark. This mark is the avatar or symbol of the business as a whole. Coming up with identity design that meets your needs is a process that begins with GreatPaa getting to know your business, mission and vision. Our recent branding projects.