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Sales & Marketing

Branding, Marketing & Licensing Expert

$150/hr Starting at $1K

A senior-level brand builder, marketing expert and entertainment executive with over 18 years experience in building and managing world-class brands. Randy is actively working on a number of brand-building initiatives including The Human Calculator, Muze Clothing and MovieQuoter. Most recently Randy was Vice President & Global Head of Toy Licensing for DreamWorks Animation where he was responsible for generating global licensing deals. Randy also held the leadership role of Vice President & Head of Retail Strategy & Development at DreamWorks Animation where he was responsible for delivering licensed consumer products sales in the U.S. across all key categories of business including toys & games, interactive, apparel & accessories, publishing, social expression and home goods. Prior to DreamWorks, Randy was Vice President of Global Brand Management at video game company THQ overseeing the global Kids & Family portfolio of original IP and licensed brands including Disney Pixar, Nickelodeon, Marvel, DreamWorks & NBC. Randy has also held brand management leadership positions at the toy company Hasbro, where he managed the Star Wars and Marvel brands, and at video game company Electronic Arts leading the EA SPORTS brand of video games including Madden NFL Football, NCAA Football, March Madness Basketball and Knockout Kings Boxing. Randy has a B.A. in Business Management and MBA in Marketing from Clark University in Worcester, MA.

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$150/hr Ongoing

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A senior-level brand builder, marketing expert and entertainment executive with over 18 years experience in building and managing world-class brands. Randy is actively working on a number of brand-building initiatives including The Human Calculator, Muze Clothing and MovieQuoter. Most recently Randy was Vice President & Global Head of Toy Licensing for DreamWorks Animation where he was responsible for generating global licensing deals. Randy also held the leadership role of Vice President & Head of Retail Strategy & Development at DreamWorks Animation where he was responsible for delivering licensed consumer products sales in the U.S. across all key categories of business including toys & games, interactive, apparel & accessories, publishing, social expression and home goods. Prior to DreamWorks, Randy was Vice President of Global Brand Management at video game company THQ overseeing the global Kids & Family portfolio of original IP and licensed brands including Disney Pixar, Nickelodeon, Marvel, DreamWorks & NBC. Randy has also held brand management leadership positions at the toy company Hasbro, where he managed the Star Wars and Marvel brands, and at video game company Electronic Arts leading the EA SPORTS brand of video games including Madden NFL Football, NCAA Football, March Madness Basketball and Knockout Kings Boxing. Randy has a B.A. in Business Management and MBA in Marketing from Clark University in Worcester, MA.

Skills & Expertise

Brand ManagementEducational ToysLeadershipLicensingManagementMarketingMovies & Entertainment IndustryPublishingRetail BrandingSalesSportsVideo Games

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