When it comes to brochures, a double-sided tri-fold is the ultimate hand-out for any business and when it comes to formatting and layout, we know our stuff. Business and rack cards also need to stand out with enough information that will encourage serious inquiries only.
If a single-sided poster needs to go up all over town it must grab the attention of the shoppers when they walk past the bulletin board leaving the grocery store, so bold is better in that instance.
We've liked Mail Chimp over the years for the ease of design and to distribute newsletters. They provide a distribution service for free up to a certain number of respondents, so a business has a good start cost-wise.
The bottom line in our business always to make it reader-friendly no matter the medium, which can often mean let the white space do the work or alternatively the color harmony.
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