Ability to effectively use adobe creative suite to create identity packages as well as print ready ads and flyers. Ability to effectively use photoshop to edit photos to be both print and web ready per the type of printing press to be used to print them. Ability to effectively use adobe in design and quark express to crete the ad or direct mail layouts. Ability to effectively use adobe illustrator for custom graphics and logo creations. use adobe acrobat pro to out put the projects in a print ready file for printing on a printing press.