• Identify target segment/market across industry vertical • Identify and create database for target company across vertical • Lead generation across various industry verticals • Analyzing and profiling target company • Developed marketing strategy • Developed corporate strategy • Prepare baseline presentation as per the requirements of various clients/projects • Competition analysis and swot analysis (Strengths, Weaknesses, Opportunities and Threats) • Target market analysis • Identify the various events / trade shows / symposiums / customer summits organized across the globe. • Extensive use of Hoover, OneSource etc