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Business Development

With over 25 years as marketing executive, including 2 years in the UK successfully re-launching a pet food company, & 4 years writing Marketing Plans for clients of Morgan & Banks, Leigh Cowan brings a vast range of experience and lateral thinking to benefit his clients. As Marketing expert for the NSW DMT he achieved growth from $4M to $18M in launch & marketing management of number plates. Most Australians are familiar with the many brands Leigh has helped launch & develop... My Dog, Cepacol, Mersyndol, Selsun Blue, Nutella, Gerber and Bush's Pet Foods to name a few. He has prepared marketing plans for 3M, CSR, Colly Cotton, AGL, TNT, King Gee, Federal Publishing, the AMA and other significant businesses. Including a role as Account Director at one of Australia's most profound ad agencies, Leigh has successfully advised ad agencies on FMCG sales promotions, managed direct marketing campaigns and sales promotions for FMCG manufacturers. A published, speaker in Mark

Skills & Expertise

AdvertisingAnalysisCsrData MiningDirect MarketingDirectorForecastingManagementMarketingMarketing IndustryMarketing ManagementMarketing PlansPet FoodPromotionsPublishingSalesTrainingWriting

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