While working with a wide variety of companies from startup to $50M+ I have been able to offer each a fresh and realistic perspective into their market, re-focus their marketing efforts on appropriate targets, develop effective business and marketing plans, train their personnel, and implement effective marketing strategies to achieve their goals. Since I am old-school marketer I believe your products or services should be designed to reflect the needs of your market and differentiate you from your competition. Proper planning is essential to be sure everyone is on the same page and the goal(s) is defined with measureable results. Implementation is next. Effective implementations by individuals or teams must reflect the common goal(s). I have been very effective in developing an overview of the market, defining the target market and developing plans for addressing and attracting the target market. Most of my clients have also utilized my services for implementation of action plans.