Business Intelligence (BI) refers to the process of collecting, analyzing, and transforming raw data into meaningful insights to support strategic business decision-making. It combines data analytics, reporting, and visualization tools to help organizations understand performance, identify trends, and make data-driven decisions.
BI systems aggregate data from multiple sources, generate dashboards, reports, and predictive analyses, and provide actionable insights to optimize operations, improve efficiency, and gain a competitive edge. Tools like Power BI, Tableau, and Qlik are commonly used in BI to make complex data easily understandable.
Professional business intelligence enables organizations to make informed decisions, track key metrics, anticipate market trends, and drive growth through actionable insights.