The key to a great business plan is solid industry research, understanding exactly what your product offering is and being able to answer the question - why would people buy from me rather than someone else? I work with clients to understand their business objectives, help identify their competition, determine a USP and then put this together in a business plan with a financial model. This is the best possible foundation for a successful business. Once the business plan is complete it is important to put together a fantastic investor pitch presentation that strikes a balance between exciting investors and assuring them of a return on their investment.