Whether you want to start or grow a business, you need a realistic plan that you can implement. My approach helps you - concisely define the existing problem(s) in your target market/industry and the resulting need(s) - practically describe your solution in detail - provide a contextual background to your business - describe your product/service offerings in detail - describe your target audience in detail - provide an analysis your target market's overview, growth, trends and demographics - describe the resulting opportunity for your business to pursue - provide an analysis of your competition's existing models and a description of your business model's competitive advantage - describe the key milestones necessary to achieve your business vision - provide a concise picture of your intended/existing operations - describe your marketing plan in a structured way - provide brief resumes of the key management personnel responsible for steering your business agenda - describe your financial plan to explain funding, valuation, possible exit strategies and the key assumptions behind the plan