Richard Milton is The Business Plans Expert. He writes on business for The Daily Telegraph and The Guardian. He's the author of six books including "Bad Company", selected by The Sunday Times as its Business Book of the Week and used as a reference on MBA courses. His website is www.BusinessPlansExpert.comHe lectures regularly on web marketing, social media, digital journalism and marketing at The PR Training Centre in London www.theprtrainingcentre.com He is a visiting lecturer on PR and Journalism at Buckingham University. He has written the Business Plans for many start-up companies, and product launches, including dot-com and web-delivered products and services.He was chairman and Editorial Director of Compass Press, responsible for a stable of business newspapers and magazines. He launched the tabloid newspaper "Minicomputer News" in 1980 and sold it to EMAP in 1985 for £1 million.He was in charge of International Information with PA Management Consultants for three years an